Editor, Writer, & Content Strategist, based in Toronto, Canada
Clear, accurate content that readers trust.
Senior editor, writer, and content professional with 20+ years of experience developing, editing, and managing educational, health, and digital marketing content. Expertise in English language editing, SEO content, research, fact-checking, and editorial project management, with a background spanning publishing, online learning, health, psychology, and international markets.
“I'm a creative content writer recognized for producing quality material that sells products. I'm just as comfortable writing compelling articles as I am producing educational, academic, marketing, and creative content.”
About Melissa
For twenty years, my job has been to make sure the words work.
That has meant editing and developing educational content, fact-checking health and science articles down to the citation, and writing and optimizing SEO content for digital audiences. In every project, I aim to make information clear, accurate, and useful for the people reading it.
Along the way, I picked up a B.A. in Psychology from McGill, an Israeli teaching license in ESL, and an M.A. in Immigration and Settlement Studies from Toronto Metropolitan University. All of it shapes how I write for an audience. I think about what readers need, what they already understand, and what keeps them reading.
I'm based in Toronto and work with clients worldwide.
Core Expertise
Editorial & Content Strategy
Planning, developing, and reviewing educational, digital, and health related content, with a sharp eye for accuracy, clarity, and consistent style.
SEO Content & Digital Publishing
Writing and optimizing articles, blogs, and website copy for search intent, readability, and audience engagement.
Health & Science Writing
Researching and fact checking complex health, nutrition, and psychology topics against scientific literature and credible sources.
ESL/EFL & Instructional Design
Two decades developing online, mobile, and print English learning products, adapting material for diverse learners and markets.
Interviewing & Research
Building effective interview questions and turning source material into clear, structured, engaging content.
Project & Client Management
Coordinating writers, editors, and designers, and maintaining strong working relationships with international teams and clients.
Selected Clients
Plus other health, education, and digital content organizations worldwide.
Selected Writing and Editorial Work
Being Canadian in 2036
Ghostwritten Health & Wellness Content
Additional health, nutrition, and fitness content written for a wellness brand under a ghostwriting arrangement. Samples are available on request.
Experience
Freelance Editor, Writer, & Content Specialist
Independent, Toronto, Ontario, Canada- Create, edit, and optimize SEO-driven articles, blogs, product content, and web content on health, science, psychology, lifestyle, immigration, relationships, the environment, and popular culture.
- Conduct in-depth research and fact-checking, including reviewing scientific studies, industry sources, and other relevant data to ensure accuracy and credibility.
- Translate complex information into clear, engaging content tailored to specific audiences, industries, and communication goals.
- Collaborate with clients and content teams to develop high-quality content that meets editorial, brand, and audience requirements.
- Apply strong editorial judgment in evaluating clarity, accuracy, tone, grammar, and readability.
Content Project Manager
La Mark Vision Ltd, Herzliya, Israel- Designed and wrote content for mobile learning products.
- Developed and wrote an SMS English-learning product for the South American market that helped bring the start-up to profitability and was adapted for multiple languages and world markets.
- Trained employees in product pedagogy through presentations and workshops.
- Managed several in-house and freelance employees.
- Developed product pedagogical and academic support materials.
Content Manager
The Q Group, Kfar Saba, Israel- Led development of book, web, and CD-ROM-based ESL materials, overseeing content strategy, freelancer recruitment and training, writing, and editing. Select international clients included educational ministries in several countries, Berlitz USA, Reader's Digest, DeAgostini, and Disney.
- Wrote and edited online course materials, textbooks, video scripts, and supporting marketing documentation like product descriptions and brochures.
- Trained employees in product pedagogy through presentations and workshops.
Content Coordinator
The Q Group, Kfar Saba, Israel- Co-wrote Q Connect, a three-textbook series for an adult ESL population.
- Managed the content and launched the company's multi-level e-learning course, Quartet, including 10 ESL online courses, textbooks, and user guides.
- Wrote, edited, and proofread educational and reference materials.
- Functioned as liaison between the content and graphics departments.
Earlier Experience
- Research Assistant, University of Toronto, Department of Preventive Medicine (1995 to 1996)
- Counselor/Animator, West Island Council for Psychiatric Needs (1993 to 1995)
- Behavioral Science Intern, Allan Memorial Institute (1993)
Education
M.A., Immigration and Settlement Studies
Toronto Metropolitan University, 2017
Israeli Teaching License, English as a Second Language
Talpiot College, Tel Aviv, 1998
Honours B.A. in Psychology
McGill University, Montreal, 1994